Sunday, March 2, 2008

Print Magazines vs. Online Magazines


I have never been a big print magazine guy but after being stuck in a house without great internet their nature became attractive. I have always been attracted to the convenience of online magazines but us internet users definitely loose something when viewing a magazine online. Print magazine are all about the experience. The visual is amazing and intriguing in comparison. The ads speak out to the readers as well as the articles. Let’s not forget about the smells. The smells from the cologne advertisements that are within every magazine. They add a certain quality to print magazines. Let’s take a look at the pro and cons of print and online magazines.

Pros

Print Magazine:

Advertisements
The Experience
Products Samples
Photography
It’s Personal

Online Magazine:

Convenience
Ease of use
Functionality
Content Focused

Cons

Print Magazine:

Inconvenient
Too many advertisements

Online Magazine:

Lack an Experience
Lacks Personality

Consequently, print magazines offer a better product than online magazine but today’s consumers are more concerned with convenience than anything else. Even though print magazines offer such an experience it will never offer the convenience that the internet can offer.

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