The Government and Integrated Marketing Communication

I never would have imagined that the government would interested in marketing and advertising yet alone new media techniques and integrated marketing communication. Recent company announcements shine a light on the government and integrated marketing communication.

Harte-Hanks, headquartered in San Antonio, Texas, is a worldwide direct marketing company that provides a full range of marketing services. Consumers in California and Florida are probably most familiar with the company's PennySaver and The Flyer shopper publications which arrive at millions of households each week. Harte-Hanks also manages PennySaverUSA.com, a nationwide network of local advertising content online for consumers and businesses. In its Direct Marketing operations, Harte-Hanks also manages the on-time delivery of several billion pieces of mail, via the USPS, each year. The various parts of Harte-Hanks offer data quality, data-based marketing solution design and implementation, analytics, targeted email and a full range digital practice, fulfillment and targeted USPS mail addressing, printing, and various logistics services.

Harte-Hanks, Inc. (NYSE: HHS) has announced that its direct response advertising agency, Harte-Hanks Direct, has been certified by the federal General Services Administration (GSA) as a provider of advertising and integrated marketing services. This will enable the worldwide direct and targeted marketing company to compete more readily for U.S. government agency contracts.

Harte-Hanks Direct is based in Yardley, PA, with a supporting office for the government sector in the Washington, DC metropolitan area. Currently, Harte-Hanks, across various businesses of the company, holds prime and sub-contracts with the U.S. Postal Service, the Internal Revenue Service and the Army National Guard among its public sector client

The GSA contract, which became effective January 28, 2008, covers advertising strategy, creative, direct mail services, media services, broadcast, measurement, as well as Web and call center services related to campaigns.

Source:

CNN MONEY