What's The Big Deal
Podcast subscribers, like podcasts because it automates the downloading process AND it allows them to have their favorite audio To-Go. People love it because it frees them from manually checking their favorite audio enabled websites to download new files. But Podcast listeners aren't only attracted to the mobility factor but also the ability to have the MP3 already downloaded onto their PC and ready to listen to whenever they are - it's like Tivo for MP3's.
What It Means To Marketers
If a company publishes audio files of any kind whether it is audio newsletters, teleconference calls or interviews regularly, the company can now put their messages directly onto customers' desktops. Popular podcasts could also be sponsored by advertisers that would input a brief ad for different products or services.
Podcasts are a quick and easy method of publishing, it's personal and can target a specific market with ease. The personal aspect is great for building consumer relationships. A company can easily distribute their to consumers in a timely fashion without concern about spam, filters or other things forms of message blockers associated with marketing.
via Tech Based Marketing
No comments:
Post a Comment