Dr. Pepper's Cherry Chocolate Rain

Tay Zonday made You Tube history in 2007 when his music video entitled, "Chocolate Rain" became You Tube's most watched video. Tay Zonday is an American singer and song writer that became famous when he made a music videos became extremely popular on the net. Dr. Pepper seized this moment and displayed an advertising concept that was incredible.

"When Dr Pepper wanted to get the word out about its newly introduced flavor, it didn't turn to its advertising agency, WPP Group's Young & Rubicam, San Francisco. Instead, the soft drink maker engaged True Entertainment, a production company based in New York, to craft a viral video for Cherry Chocolate Diet Dr Pepper." - High
(http://www.adweek.com)

24 hours after the original post there were 300,000 views, a week later over a million and after a month close to 3 million. Not to mention all the free press this video has caused through Tay Zonday and various talk shows that has featured Zonday. Dr. Pepper made an innovative advertising concept that has truly paid off.