The New Marketer - www.rodneybwilliams.com

Please check out my new blog - The New Marketer

Finally an Old Media company making new money using New Media

I had to search for this find.

Private Media Group Inc. is a worldwide leader in premium-quality adult entertainment. Private magazine was established in Stockholm, Sweden, in 1965 as the world's first full-color hardcore magazine by Berth Milton Sr. In the early 1990s, his son Berth Milton Jr. took over and moved the company's headquarters to Sant Cugat del Vallès, Barcelona, Spain, although the company is incorporated in Nevada. Milton also started to produce movies and internet content, and in 1999, Private became the first adult entertainment company to be traded on the NASDAQ stock market.

Private releases 10 - 12 new DVD titles every month and currently has a the largest original content completely digital adult movie library of over 800 titles. Private has established its Internet presence with multi-lingual websites attracting more than 2.5 million visits with 60 million page views per month. Private sites now offers DVD quality movies, Video on Demand (VOD), Internet Protocol Television (IPTV), Digital Magazines Download, PSP and iPod downloads. Private Media Group is the leading mobile content provider for adult entertainment content in the world offering both on-and off portal delivery.

Private Media Group Reports 2007 Annual Results - Business Model Changing With New Media Sales Representing 57% of Total Sales - Wireless Sales Up 32%.

This simply amazes me. How did a 40 year old adult entertainment company develop a structure to harness new media frontier and become more profitable than it's ever been? Why can’t other companies learn from their structure? Maybe because of the stigma associated with Private Media Group, Inc.

Source:MoneyCentral

HISPANICS AND NEW MEDIA

Given my scheduled summer internship at Proctor & Gamble possibly working with multicultural programs which mainly target Hispanics due to the Hispanics’ low brand awareness of Proctor & Gamble, in this post we’ll take a look at some recent news regarding new media and Hispanics.

There has recently been a big push for Hispanic magazines to their content on the web. “The impetus is the surge in Hispanics going online. After years of lagging behind the general population, the Hispanic online population is now growing far faster, especially among young, bilingual Hispanics.” - MediaLifeMagazine

According to medialifemagazine.com, in 2006, there were more than 16 million Hispanics online, 77 percent of whom had broadband access, according to one AOL study, and over the course of the year, the online Hispanic population grew by 13 percent versus 2 percent for the general population.

Corporations everywhere are realizing the power and influence of this growing market. Print publications are attempting to corner internet market share by developing in depth online content before the demand is actually present. CPG companies like Proctor & Gamble are hiring numerous marketing employees and empowering them to market to Hispanics. Companies everywhere are attempting to harness this potential growing and powerful market.

New Media still not making money for American News Media Corporations

The state of the American news media in 2008 is more troubled than a year ago. This has been prevalent in numerous publications and in a recent interview with the Associated Press. This issue is a troubling concern for American news companies and as new media become increasing popular and difficult to monitor, control or limit.

“Critics have tended to see technology democratizing the media and traditional journalism in decline. Audiences, they say, are fragmenting across new information sources, breaking the grip of media elites. Some people even advocate the notion of "The Long Tail," the idea that, with the Web's infinite potential for depth, millions of niche markets could be bigger than the old mass market dominated by large companies and producers.” - Straight Goods

Unfortunately, American news companies may have to develop a entirely new business structure to accompany the rise in new media that doesn’t require so much cost. I believe that the sustainability of American Press companies are dependent on strategic relationships with the leaders of the new media. I posted a video entitled, “The Future of Communication” that describes what’s in store for our society. The interesting fact is the video is starting to be a reality

Am I New Media Tastemaker?

Who is opening up your mind when it comes to new media?

“New Media Tastemakers are in fact the ones who deliver pre-digested to you the results and reviews of their research on the latest foods, trends, fashions, restaurants, designs, recipes, chefs, hot spots, and more. Their numbers are legion, and they are quickly challenging, and in many cases usurping, what was previously the exclusive domain of glossy magazines, newspaper features sections, PBS, and terrestrial television.” - Tastemakers

Yes, that’s what we are and when I am saying we I am referring to bloggers. Our readers are the individuals we are influencing. Our research serves as the basis for our results and reviews which are delivered to our medium, the internet.

Current Tastemaster Leaders:
• LX.TV
• Slashfood
• Turnhere
• Chow.com
• YumSugar
• Eater.com
• Zagats
• Winelibrary.TV
• SeriousEats.com
• Gayot.com
• Like.com
• Gothamist.com
• Gridskipper
• Fashiontribes.com
• Hulu
• Joost
• Veoh
• Tablehopper
• Off the Broiler
• Chocolate & Zucchini
• 101 Cookbooks
• Dessert First
• Food Porn Watch
• Becks & Posh
• Cool Hunting
• Candy Addict.com
• Tastespotting
• Stylehive

These leaders have a huge following and an extremely large number of daily visitors. How can these fulltime influencers make money and revenue to continue being viable? The New Media Tastemaster summit will answer this question.

The New Media Tastemaster Summit!!!!!!

A first-of-its-kind gathering of some of the most important Digital Media, Traditional Media, Online Video and Web 2.0 producers, platforms and startups specifically focused on the lucrative & highly influential Lifestyle categories of: FOOD & WINE, FASHION & DESIGN, AND REGIONAL/CITY SITES. Powered by the techniques and technology of New Media, these categories are not only required daily reading and viewing by tens of millions of consumers and businesses, they also have the ability to begin or end major trends, make fortunes & careers, and thrill & delight advertisers. - Tastemaster Summit

In Game Advertising

In-game advertising refers to the use of computer and video games as a medium in which to deliver advertising. In 2005, spending on in-game advertising was USD$56 million, and this figure is estimated to grow to $1.8 billion by 2010 according to Massive Incorporated, although Yankee Group gives a lower estimate at $732 million. In-game advertising is seen by some in the games industry as offering a new revenue stream, allowing developers to offset growing development costs and to take more risks in gameplay.

Advertisers see in-game advertising as a prime way to target the male 18-34 demographic, who are increasingly neglecting television in favour of computer and video games. However, some gamers see these moves as greedy and invasive, dubbing in-game advertising software as spyware. This view was demonstrated by the backlash against Electronic Arts' Battlefield 2142 which contained in-game advertisements from IGA Worldwide. This has not, however, stopped traditional firms such as Nielsen Media Research branching out into the in-game advertising space, by announcing a new video games ratings service (similar to Nielsen ratings) called GamePlay Metrics to serve in-game advertisers.



IGA Worldwide, Inc. is the independent leader in the expanding in-game advertising market, helping brands to understand and exploit the rich and diverse opportunities available now and in the future.Its proprietary ad serving network, Radial™, enables advertisers to target millions of engaged consumers across a wide range of platforms and genres while they play.

Source:
IGA Worldwide

My Viral Marketing Campaign – Shortfuse Recordz - Play My Music

I started off doing some consulting for Shortfuse Recordz and have been converted to a marketing manager. One of the creative strategies that I have developed for this upcoming year is our “Play My Music” contest. This contest is named after the Record Company’s slogan “Play My Music” and is designed to harness the collective network of internet artists who have a large following. The contest is designed to develop and increase brand recognition of the record company. This will also be a medium to find new and upcoming artists as well. I included the Youtube video and contest details below. If this viral marketing concept is successful, Shortfuse Recordz will be a household name among internet artists and musicians.

Intro
• Play my shit/Play my music Contest
• PLAY MY MUSIC - Should We...
• Individual will be asked to upload a 30 sec – 1min video displaying why we should play their music.
• They will be asked to use our slogan and theme throughout video - Play My Music
• Open to artist, producers, music lovers who feel like they deserve to be heard
• Videos need to incorporate PLAY MY MUSIC CAMPAIGN, and Shortfuse Records
• Participants will be asked to upload there videos on YouTube under Play My Music - this has the ability to make publicity history
• Prize could include a demo deal, Travel & lodging in NY, Recording time at the state the art Shortfuse Recording Studio and a cash prize

Prize Package
• Demo deal from Shotfuse Recordz LLC.
• Travel and Lodging to complete demo at world class Shortfuse Studio
• $1000 Cash Prize

Selection
• Based on creativity, energy, originality, and the use of the PLAY MY MUSIC theme and Shortfuse Recordz
• Finalists are picked by Shortfuse staff and artists. Winner picked by Shortfuse CEO.

Contest Advertisement
• Through all Shortfuse avenues - Myspace of all Shortfuse employees and artists, Shortfuse website, Facebook, Street Team, all promotional events, Vehicle wrap, press releases, and select internet advertisements and postings.

Publicity
• The seeds will be set by the advertisement mentioned above. Contest has all necessary components to grow itself – viral marketing. Due to the nature of the internet environment contest should pick up by April with over 100 entries. Once this occurs, the entries should grow exponentially.