Proctor & Gamble was the distinguished recipient of the 2008 Advertiser of the Year Award from the Cannes Lions International Advertising Festival. The Cannes Lions International Advertising Festival is generally regarded as the most prestigious international advertising festival. The five to seven day festival is held annually in the city of Cannes, France. Although the festival also features seminars, workshops and social events for people in the advertising industry, the primary purpose of the festival is to present the Lion awards for the advertisements and advertising campaigns adjudged the best of the year. Although the award ceremony is held in France, the company that conducts the festival is British. The award is given to companies who have "distinguished themselves for inspiring innovative marketing of their products and who embrace and encourage the creative work produced by their agencies." - Press Release
"Five years ago, Procter & Gamble made a public commitment to embrace creativity to drive their marketing. This public commitment was a message to their agencies and to the people who work in their agencies and resulted in many thousands of column inches being written about this initiative in the world press. The vision materialized in 2007 when P&G won 14 Lions at Cannes, including the coveted Press Lions Grand Prix. There can be no greater commitment to the cause of Creativity than that displayed by P&G and we are delighted to be awarding them this prestigious honour," said Terry Savage, Festival Chairman. - Press Release
This award has special meaning to me for a number or reason. Proctor & Gamble is one my dream companies I wish to work after I receive my M.S. in Integrated Marketing Communications. P&G is also the company I will interning at this summer. I will be participating in P&G's brand manager internship program. This has been one of my proudest accomplishment but definitely not my last.
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