Nielsen Ratings - New Media - How will this work?

Anytime Anywhere Media Measurement

This is a five year initiative to develop and deploy technology for capturing the new ways consumers are watching television:

* Measurement of online streaming video as well as the addition of Internet
measurement in Nielsen’s People Meter samples

* Addition of Out-of-Home measurement in Nielsen’s People Meter samples

* Development of new meters to measure video viewed on portable media devices

* Creation of new research for measuring viewer "engagement" in TV programming
"Tracking multiple activities “certainly is more invasive in their privacy, and therefore, you incur higher barriers psychologically for people to accept this,” said Scott Springer, senior vice president for media product leadership at Nielsen. “The ultimate research dream is to be able to measure everything in the universe. It’s not realistic, obviously.” - NY TIMES

Although, this may be a tough task. This is an inevitable future for Nielsen as media changes and involves.