The state of the American news media in 2008 is more troubled than a year ago. This has been prevalent in numerous publications and in a recent interview with the Associated Press. This issue is a troubling concern for American news companies and as new media become increasing popular and difficult to monitor, control or limit.
“Critics have tended to see technology democratizing the media and traditional journalism in decline. Audiences, they say, are fragmenting across new information sources, breaking the grip of media elites. Some people even advocate the notion of "The Long Tail," the idea that, with the Web's infinite potential for depth, millions of niche markets could be bigger than the old mass market dominated by large companies and producers.” - Straight Goods
Unfortunately, American news companies may have to develop a entirely new business structure to accompany the rise in new media that doesn’t require so much cost. I believe that the sustainability of American Press companies are dependent on strategic relationships with the leaders of the new media. I posted a video entitled, “The Future of Communication” that describes what’s in store for our society. The interesting fact is the video is starting to be a reality
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