My Viral Marketing Campaign – Shortfuse Recordz - Play My Music

I started off doing some consulting for Shortfuse Recordz and have been converted to a marketing manager. One of the creative strategies that I have developed for this upcoming year is our “Play My Music” contest. This contest is named after the Record Company’s slogan “Play My Music” and is designed to harness the collective network of internet artists who have a large following. The contest is designed to develop and increase brand recognition of the record company. This will also be a medium to find new and upcoming artists as well. I included the Youtube video and contest details below. If this viral marketing concept is successful, Shortfuse Recordz will be a household name among internet artists and musicians.

Intro
• Play my shit/Play my music Contest
• PLAY MY MUSIC - Should We...
• Individual will be asked to upload a 30 sec – 1min video displaying why we should play their music.
• They will be asked to use our slogan and theme throughout video - Play My Music
• Open to artist, producers, music lovers who feel like they deserve to be heard
• Videos need to incorporate PLAY MY MUSIC CAMPAIGN, and Shortfuse Records
• Participants will be asked to upload there videos on YouTube under Play My Music - this has the ability to make publicity history
• Prize could include a demo deal, Travel & lodging in NY, Recording time at the state the art Shortfuse Recording Studio and a cash prize

Prize Package
• Demo deal from Shotfuse Recordz LLC.
• Travel and Lodging to complete demo at world class Shortfuse Studio
• $1000 Cash Prize

Selection
• Based on creativity, energy, originality, and the use of the PLAY MY MUSIC theme and Shortfuse Recordz
• Finalists are picked by Shortfuse staff and artists. Winner picked by Shortfuse CEO.

Contest Advertisement
• Through all Shortfuse avenues - Myspace of all Shortfuse employees and artists, Shortfuse website, Facebook, Street Team, all promotional events, Vehicle wrap, press releases, and select internet advertisements and postings.

Publicity
• The seeds will be set by the advertisement mentioned above. Contest has all necessary components to grow itself – viral marketing. Due to the nature of the internet environment contest should pick up by April with over 100 entries. Once this occurs, the entries should grow exponentially.