Given my scheduled summer internship at Proctor & Gamble possibly working with multicultural programs which mainly target Hispanics due to the Hispanics’ low brand awareness of Proctor & Gamble, in this post we’ll take a look at some recent news regarding new media and Hispanics.
There has recently been a big push for Hispanic magazines to their content on the web. “The impetus is the surge in Hispanics going online. After years of lagging behind the general population, the Hispanic online population is now growing far faster, especially among young, bilingual Hispanics.” - MediaLifeMagazine
According to medialifemagazine.com, in 2006, there were more than 16 million Hispanics online, 77 percent of whom had broadband access, according to one AOL study, and over the course of the year, the online Hispanic population grew by 13 percent versus 2 percent for the general population.
Corporations everywhere are realizing the power and influence of this growing market. Print publications are attempting to corner internet market share by developing in depth online content before the demand is actually present. CPG companies like Proctor & Gamble are hiring numerous marketing employees and empowering them to market to Hispanics. Companies everywhere are attempting to harness this potential growing and powerful market.
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