AP 2.0 - Interview with AP

The Associated Press, or AP, is an American news agency, and is the world's largest such organization. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staffers. Many newspapers and broadcasters outside the United States are AP subscribers, paying a fee to use AP material without being contributive members of the cooperative.

In a recent interview with the Associated Press regarding a new strategic planning position. I learned and became familiar with AP 2.0. This is a business model that isn't complete because it changes so much but was established because of years of research regarding the technology shift of media. Their research and analysis confirms the continuing decline of print and the increase in new media. AP's biggest concerns are when a story break their are so many avenues to the public. How are they able to monitor media or will they even be able to monitor media given the internet's nature.

My interviewer asked me where I thought their business model was headed to in the future. I replied that their business model rely heavily on creating strategic alliances with GYM - Google, Yahoo, and Microsoft - These are the major players in the new media distribution. These players will control how, when and where our media is received. Creating alliances with these companies that allows AP to harness their network for AP's media will possible be the approach AP needs to look into.

I haven't received the internship yet but maybe my answer will seperate me from the other candidates. I will keep you posted.